Axiom Gray Case Studies Loan Collections Platform
Salesforce FSC Marketing Cloud Financial Services Document Generation Collections

Reimagining Loan Collections for One of Australia's Largest Credit Unions

Replacing Excel spreadsheets and manual phone calls with an intelligent, end-to-end collections platform on Salesforce FSC — built in 8 months and managing thousands of delinquent loans.

8
Month Delivery
1000s
Loans Managed
hrsdays
Time Recovered
20
Collections Staff Empowered
01 — The Challenge

Managing delinquency at scale, with spreadsheets

One of Australia's largest credit unions was managing thousands of delinquent loans through a process that hadn't evolved in years. Collections staff were working from Excel spreadsheets, making manual phone calls, and keeping notes by hand. There was no centralised view of a loan's collections journey, no automated customer communication, and no structured way to reach a resolution — whether that was a repayment arrangement, a write-off, or selling the debt to a third party.

A team of 20 collections staff were spending significant portions of their day on administrative tasks that should have been automated — logging interactions, preparing documents, chasing signatures, and manually triggering customer notifications. The result was a slow, inconsistent, and difficult-to-audit process that exposed the organisation to both operational and regulatory risk.

With a loan book of thousands of delinquent accounts, the credit union needed a purpose-built collections platform that could handle complex business logic, integrate with existing systems, and meet Australian regulatory requirements — all within their existing Salesforce Financial Services Cloud investment.

02 — What We Did

A collections engine built for every resolution path

Axiom Gray designed and delivered a comprehensive Collections Module on Salesforce FSC — built from the ground up to handle the full lifecycle of a delinquent loan, from first contact to final resolution. The platform was engineered around complex business logic that could route each loan toward the most appropriate outcome for the credit union, while remaining compliant with Australian consumer credit regulations.

Document Generation
Automated generation of collections notices, repayment agreements, and legal correspondence directly from the platform.
Ad-Hoc Contract Generation & e-Sign
On-demand contract creation with integrated e-signature capability, enabling same-day agreement execution.
Write-Off Facility
Structured write-off workflows with full audit trails, approval chains, and accounting system integration.
Debt Sale to Third Parties
Managed debt assignment workflows enabling the credit union to sell non-performing loans to external buyers with full documentation.
Regulatory-Compliant Notifications via Marketing Cloud
Customer communications across the full collections journey — SMS, email, and letter — triggered automatically via Salesforce Marketing Cloud and designed to meet Australian consumer credit notification requirements at each delinquency stage.
Months 1–2

Discovery & Business Logic Mapping

Immersive discovery with collections staff and compliance teams to map every resolution pathway, regulatory touchpoint, and system integration requirement. Defined the FSC data model and collections workflow engine.

Months 3–5

Core Platform Build

Development of the collections module, document generation engine, write-off and debt sale workflows, and the Marketing Cloud notification journeys. Parallel development allowed all streams to progress simultaneously.

Months 6–7

UAT, Compliance Review & Staff Enablement

Rigorous user acceptance testing with the 20-person collections team. Compliance sign-off on all notification templates and workflows. Structured training and change management to ensure rapid adoption.

Month 8

Go-Live & Hypercare

Full production deployment with a dedicated hypercare period ensuring zero disruption to live collections activity during cutover from the legacy Excel-based process.

03 — The Outcome

From reactive to controlled — at every stage of the loan lifecycle

The platform transformed collections from a reactive, staff-intensive process into a structured, auditable, and largely automated operation. Collections staff reclaimed days of capacity previously lost to administrative work, and could now focus their time on high-value customer interactions and complex cases — not paperwork.

Admin Time Saved
Hours recovered per staff member, per day
Collections Visibility
Single source of truth across all delinquent loans
Document Turnaround
Days to minutes for contracts & notices
Regulatory Compliance
100% automated, auditable notification trails

Beyond operational improvements, the platform gave leadership an unprecedented view of the organisation's collections performance — real-time dashboards, resolution rate tracking, and full audit trails replaced the patchwork of spreadsheets and email threads that had previously made reporting a significant effort in itself.

Replacing a manual, Excel-driven collections process with an intelligent platform doesn't just save time — it gives a financial institution the control, consistency, and compliance confidence needed to manage delinquency at scale.

Project Details

Client
Major Australian Credit Union (Confidential)
Industry
Financial Services / Credit Union
Region
Australia
Project Duration
8 Months
Axiom Gray Role
Lead Architect & Full Delivery
Technologies
Salesforce FSC Marketing Cloud Apex DocGen e-Signature REST APIs

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